Using podcasts for your marketing

Using podcasts for your marketing

It seems like with each passing day, more and more people are talking about the latest podcast they listened to. And in fact that’s not far from the truth! According to Ofcom, in the UK alone nearly 6 million people tune into podcasts each week. Clearly there’s huge demand for podcasts, but how does this come into marketing? Well, they’re clearly a great way to interact with large audiences! If you want to incorporate podcasts into your marketing strategy, here are a few tips.