Weekly Roundup #1

Like magpies searching out shiny objects, we have found some interesting articles from the last week and put them all in one place for you. Enjoy!

 

Marketing gone badly wrong

In a misguided attempt to rebrand the swastika as a symbol of peace, this clothing brand received a negative response from the public. View here.

 

Morrisons condemns own-brand 'fake farm' products

Morrisons engages in a marketing strategy on the offensive, throwing shade at competing UK supermarkets by refusing to sell own-brand 'fake farm' products. View here.

 

Weibo's profit increase

Weibo's been doing something right! They've increased profit by 184%; here's how they did it.

 

The impact of the EU's fine on Google

The EU is fining Google $2.7 billion for a bias towards its own shopping service in search results. If that feels like distant news, here's why it shouldn't.

 

Marketing production business requirements

Struggling with finding the business requirements for marketing production? This may help.

 

New, multisensory ad campaign from IKEA

Ikea uses an interesting, multisensory method of advertising that both relaxes you and invites you to buy its bedroom products. View here.