Weekly Roundup #2

Like magpies searching out shiny objects, we have found some interesting articles from the last week and put them all in one place for you. Enjoy! 


Growth in sales for Asda

Asda turns itself around and counteracts recent decline during the past 3 years by increasing sales. Read more here


Localized digital marketing and the benefits it brings

For small, local businesses, it can be hard to adapt to digital marketing strategies. However there are some localized digital marketing strategies that can help. 


The importance of data in affiliate marketing

Affiliate marketing can massively benefit from the use of data to drive marketing decisions, as detailed here


Lead generation – how to get it done

Without lead generation, you cannot grow a business. But lead generation is hard; these tips from Forbes' Kate Harrison can help. 


'Sexist' school shoes

There are some strange differences between boys' and girls' school shoes which could contribute to why girls drop sports at an earlier age, and this has damaging implications for the shops that sell them. Read more here


Building your identity through Instagram

Instagram can be a way of completely shaping your brand's identity so that people will see you exactly as you want them to. To make sure you're doing it right, read this


McCain moves in a new direction with new ad

It pays to do your research – after finding statistics for how many families feel misrepresented in advertising, McCain has changed its tactics, creating an ad to reflect a more diverse range of families. See it here


How events in Charlottesville shaped marketing for tourism in Virginia

After the events in Charlottesville, the Martin Agency made an important statement by modifying their tagline to stand for tolerance and equality. Read more here


Nestle faces lawsuit from Atari

Marketing for Nestle's Kit Kat has been accused of copying an old Atari game from the 1970s, causing controversy. Read more here