Weekly Roundup #4

Like magpies searching out shiny objects, we have found some interesting articles from the last week and put them all in one place for you. Enjoy!   

 

Paddy Power is in hot water after an offensive ad to bet on Mayweather

An ad to bet on Mayweather in the recent Mayweather-McGregor fight has been deemed racist and could cause ASA to pre-vet Paddy Power ads in the future, if the ad really is found to be offensive. 

 

Is AI a thing of the future...or is it already here? 

When we talk about AI, we talk about it as if it is something from the future, or from the plot of a sci-fi film. But there are 8 ways you're already using it

 

How to use LinkedIn to lead

Marketers from Netflix and PBS Academy give their thoughts on how to make the best use of LinkedIn

 

Ogilvy's out-of-this-world ambitions

It may seem far-fetched at first, but Ogilvy plans to be the first ad agency in outer space, in partnership with the New York Space Alliance. 

 

It's never too early to plan for next year! 

See Forbes' list of top media and PR trends for 2018 to get ahead of the game and make sure you're ready for what's coming your way in the future. 

 

Can you own a colour? Well, Cheerios can't

After two years of legal efforts, General Mills' attempts to trademark the colour yellow for Cheerios were quashed, demonstrating the difficulties of trademarking colours. 

 

Links and shares – how well do you know them? 

Links and shares both have lots of benefits...but which is better? Forbes' Jayson DeMers considers which tactic is more important