Political opinions can be polarising and controversial, but whoever you voted for in the June general election, we can all agree on one thing; Jeremy Corbyn's social media campaign did something right! After all, Labour won 30 new seats - not enough to win the election overall, but enough to amount to a significant increase that can linked to effective use of social media, particularly due to the support it got from younger voters.
The numbers speak for themselves; for example, 60% of voters aged 18-24 voted for Labour compared to just over 40% in 2015. The link between the increased votes from this demographic and Labour's social media strategy can be backed up by the fact that 81% of millennials use social media platforms such as Twitter at least once a day.
Jez's social media strategy continues to be an effective one and there are still lessons to be learnt.
Know your audience
It's important to know who your target audience is and shape your strategy with them in mind. This can be seen in Corbyn's strategy, which was tailored for that critical 18-24 demographic through the use of endorsements on social media by popular figures such as JME and Stormzy. Corbyn publicized his brunch with JME, for example, on Snapchat, with the grime MC sending a message for people to vote Labour at the general election. Corbyn continues to target youths through other tactics - in June 2017 he made an appearance at Glastonbury Festival, making a speech that was highly publicized on social media. So, use your knowledge of your audience to inform your tactics: if your audience is from a younger demographic, like Jeremy Corbyn's, use grime MCs and music festivals to strengthen your message; if your audience is on the older side, use the help of Tom Jones, every grandma's favourite singer!
Choose a platform that will appeal to your audience
There are many platforms that can be used to facilitate your social media strategy, but there is no point investing lots of time and effort into all of them when your audience only uses one or two of them. It is better to do some research on your audience and find a platform that will allow you to reach them. This tactic can be seen in Corbyn's use of Snapchat, which is linked to his knowledge of his audience - 70% of Snapchat's users are under 34 years of age, making it a key route to communication with the younger demographic. So why not target your time and energy onto the specific platforms that appeal to your audience rather than try and use them all? Then you have lots of extra time for that cuppa you wanted but couldn't fit in!
Have a strong underlying theme
By having a strong, underlying theme that can be easily recognised and adopted, you can create brand recognition, which Jez did for Labour with '#forthemany', a theme that constantly crops up across various social media platforms. Through the use of a simple, memorable phrase that functions as a hashtag on Twitter, a shareable and thus effective form of social media strategy is created which allows people to connect with the party. This is a useful technique for anyone who wants to make themselves memorable!
Build on the content of others
Sometimes it can seem like everything that you want to say has already been said, making original content hard to put out onto social media. This is another area where you can learn a few things from Corbyn's Twitter page! Retweeting and sharing content from other people (giving them due credit of course where necessary) is a good way of keeping fresh regular content, and if you top it off with an opinion of your own you can benefit from others' insights while retaining your own individuality.
So, what are you waiting for? It's time to put what you've learnt from Jez into practice!