News roundup

2018 is upon us, and marketing hasn't even begun to slow down, so read our news roundup for some of the most interesting stories of the past week!

Black Mirror come to life?

If you’re a fan of Black Mirror, you’ll know there’s a lot of emphasis on scenarios involving, among other things, AI…and this is fast becoming a reality, not just a sci-fi trope, as AI is predicted to ‘revolutionise personalisation’!

2018 – year of strange ads?

We’re only in the second week of 2018, but already there is an array of strange ads for you to enjoy! From an ad you can pee on to a death row prisoner’s last meal, it can only get stranger!

H&M racism controversy

H&M has been in the headlines a lot this year already, but not for good reasons – it’s childrenswear campaign has been called racist, although not everyone agrees.

Cadbury celebrates philanthropy

Cadbury is celebrating philanthropy with it’s new advertising campaign that may inspire charity among us all!

Customer services – don’t overlook them, because they can be a great source of growth!

It’s easy to forget about the importance of customer service, so let Freddy’s Steakburger’s remind you – by focusing on this aspect of marketing, they grew to nearly 300 locations!