News roundup

Like magpies searching out shiny objects, we have found some interesting articles from the last week and put them all in one place for you. Enjoy! 

 

Sunny with a chance of buyer behaviour predictions?

Marketers have started to use the weather to predict buyer behaviour with the help of Accuweather, with weather app companies offering advertisers new ways to market their products.

 

13 Forbes-approved ways to achieve success in 2018

Forbes has laid out some tips for entrepreneurs to achieve success in the year ahead – don’t miss out!

 

Voice ads and how to make the best of them!

They may not be the first type of ad you think of but they are set to become more common, and they bring with them opportunities for brands and agencies.

 

Echo Spot’s first ad

Adweek’s ad of the day is the touching ad by Amazon for Echo Spot, that celebrates unity rather than pushing shopping.

 

Marketing – the best job in the UK?

Apparently, those working in marketing have the best jobs – so if anyone’s on a job hunt, this is the route to go down!