Weekly Roundup

Multisensory marketing

Is this the future? Soon we may be able to ‘hear’ chocolate and ‘see’ music!

 

The Sainsbury’s Christmas plug has sparked complaints

He won the nation’s hearts but 35 complaints have been made to ASA by parents worried their children will try to copy him.

 

The rise of performance brand marketing

Maybe it’s time to merge the two sides of marketing – the personable, creative ‘brand’ side and the data-driven, ambitious ‘performance’ side.

 

Marketing in the age of intelligence

With the growing importance of analytics its up to businesses to use them correctly, both to achieve success and keep consumers’ trust.

 

A guide to rebranding from Avon’s boss

Avon’s global marketing boss has some tips for rebranding for the Instagram generation.