News roundup

Like magpies searching out shiny objects, we have found some interesting articles from the last week and put them all in one place for you. Enjoy! 

 

Say no to sexist stereotypes!

A ban on advertising that uses sexist stereotypes has been placed following a review by the Advertising Standards Authority.

 

The virtual future of marketing realised in China’s new Starbucks

Starbucks has opened a virtual store in China using Alibaba technology that brings together a range of apps for a unified experience.

 

Top Christmas Youtube ads 2018

From Sainsbury’s infamous plug to Iceland’s ad that was ‘too political’, here are the top Christmas ads on Youtube this year.

 

FA chief executive steps down

Former marketer Martin Glenn is stepping down as the chief executive of the FA at the end of the 2018/2019 football season.

 

Is enough being done to combat ad fraud?

Not according to Rohan Lala of the Drum, who believes more should be done to combat fraud that will cost an estimated $66 billion dollars globally in 2018.

 

Time to put Brexit plans into action

In your strategy for 2019 are you considering the impact of Brexit? It’s time to put those plans into action!