News roundup

Like magpies searching out shiny objects, we have found some interesting articles from the last week and put them all in one place for you. Enjoy! 

 

AI isn’t the only new development…

Now you can practically have a conversation with a brand as voice user interface is on the rise, which comes with both benefits and drawbacks.

 

Music speaks louder than words

The power of music shouldn’t be overlooked, as it’s the ‘universal language’ that can be used to reach a wide audience.

 

A new take on the approach to production costs

Rethink the way you allocate money and find the optimum ratio.

 

Make sure you’re ready for GDPR!

Forbes has some tips to make sure you’re fully prepared.

 

Changing the portrayal of women in ads

Channel 4 has launched a £1 million diversity award aiming to encourage progress in the portrayal of women in ads.

 

With the rise of AI, make sure you’re using it wisely

While AI has a lot to offer businesses, make sure you are using it to its highest advantage!

 

Are you using holidays in your marketing?

If you’re not, you stand to make at least 33% less per year.