News roundup

Like magpies searching out shiny objects, we have found some interesting articles from the last week and put them all in one place for you. Enjoy! 


A hopeful look at the year ahead

There are always things to be worried about but there’s also plenty of reasons to be a little bit more optimistic, and here are eight of them.


How art is vital to marketing

BBC chief customer officer Kerris Bright believes creativity is essential to marketing success.


Brexit’s effect on marketing

A study has shown that the new big marketing strategy that will be visible is appealing to an angry people in a ‘divided’ Britain.


What Fyre Festival can teach us about influencer marketing

There’s been a lot of noise about the failed Fyre Festival of 2017 with the release of not one but two documentaries about it, and here’s what we can learn from it.


Bringing something new to your marketing strategy

Here are some ideas to spice up your marketing in this upcoming year.