News roundup

Like magpies searching out shiny objects, we have found some interesting articles from the last week and put them all in one place for you. Enjoy! 

 

Consumers ‘floundering in a sea of unknown’

According to the GfK’s consumer confidence index, confidence is negative but stable in anticipation of Brexit.

 

Is the military’s newest marketing campaign exploiting the vulnerable?

The Independent’s Joe Glenton argues that it is, and that the mental health of those who the marketing targets is at risk.

 

The reality of cyber attacks faced by brands both big and small

As cyber attacks become more and more common, brands must confront the possibility of facing them.

 

Facebook is testing new ads manager interface

It looks like the new system will be much more intuitive to advertisers using other platforms, so is worth getting to know your way around.

 

Is marketing as important as the product?

Huawei says yes, but see for yourself if you agree.