News roundup

Like magpies searching out shiny objects, we have found some interesting articles from the last week and put them all in one place for you. Enjoy! 

How Brexit might affect brands’ spending

According to the Drum, many brands have been reluctant to spend in the past couple of years but they will have to ‘act fast to fill the vacuum’ post-Brexit.

What to do when your favourite social media platform goes down

On March 13th Facebook was down for the longest its been down in history; here’s some advice for the next time that happens.

Tips from Boots’ top marketer

According to Helen Normoyle, ‘you can’t rely on people to tell you what you want’.

What you need to know about AI and automation in marketing

With more and more companies investing in chatbots and other automated services to improve their customer service, here’s what you should know.

How to incorporate Pride into your marketing in a sensitive way

Jan Gooding has some advice for treading carefully around Pride marketing to make sure you don’t forget what Pride is really about.