As 2018 comes to a close (far too soon!), we look ahead to see what kind of marketing trends we can expect to see on the rise in 2019.
In recent weeks, Iceland has come to attention for its Christmas ad, which was banned from being shown on television by Clearcast, the body responsible for deciding if ads can be broadcast on television or not, for supposedly being too political. What happens when marketing and activism meet?
Compared to many other industries, marketing is relatively new. Of course, it’s always existed to a certain extent – as long as people have had goods to sell, they’ve found ways to market them. However as an industry, it arguably only really developed in more recent times, having emerged as a discipline in the early 1900s.
Nonetheless, in this short period of time the industry has evolved a lot, so we’ve given an overview of the development of marketing.